Supporting Local Economy: The Importance of Small Business Saturday in the Eastern Panhandle
‘Small Business Saturday’ gives locals an edge on post-Thanksgiving shopping sprees
The Journal | Wednesday, November 20, 2024
By Tom Markland
The Journal reports on the significance of 'Small Business Saturday,' a shopping event founded by American Express to encourage spending at local businesses, especially after Black Friday and Cyber Monday. In 2023, over 76 million shoppers participated in the weekend shopping spree, emphasizing the benefits of supporting local economies, where a substantial portion of spending stays within the community. The article highlights the diverse shopping options available in the Eastern Panhandle, showcasing local shops, restaurants, and markets that enhance community engagement and economic vitality.
